MY SHOUT INDUSTRIES PTY LTD (ABN 50 687 658 519) trading as Wide Bay Trailers

Effective Date: 01/10/2025
Last Updated: 01/10/2025

1. ABOUT THIS PRIVACY POLICY

Wide Bay Trailers (“we”, “us”, “our”) is committed to protecting your privacy and managing your personal information responsibly and in accordance with Australian privacy laws.

This Privacy Policy explains:

  • What personal information we collect
  • How we collect, use, store, and disclose your personal information
  • How you can access and correct your personal information
  • How to make a privacy complaint
  • Our approach to website security and cookies

By using our website (www.widebaytrailers.com.au), contacting us, or purchasing our products or services, you consent to the collection and use of your personal information as described in this Privacy Policy.

Our Contact Details:

2. WHAT PERSONAL INFORMATION WE COLLECT

Personal information is information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether the information is true or not and whether recorded in a material form or not.

We may collect the following types of personal information:

Information You Provide Directly:

  • Contact Details: Name, email address, phone number, postal address
  • Identification Information: Date of birth, driver’s licence details (if required for finance applications)
  • Business Information: Company name, ABN, job title, business address
  • Financial Information: Payment details, bank account information, credit card information (processed securely through third-party payment processors)
  • Vehicle and Purchase Information: Vehicle registration details, trailer specifications, purchase history
  • Communication Records: Records of correspondence, enquiries, complaints, and feedback
  • Marketing Preferences: Your communication preferences and interests

Information Collected Automatically:

When you visit our website, we may automatically collect:

  • Technical Information: IP address, browser type and version, device type, operating system
  • Usage Data: Pages visited, time spent on pages, links clicked, referring website
  • Location Data: General location information derived from your IP address
  • Cookies and Similar Technologies: See Section 8 below

Sensitive Information:

We do not generally collect sensitive information (such as health information, racial or ethnic origin, political opinions, religious beliefs, sexual orientation, or criminal records) unless required by law or with your explicit consent.

3. HOW WE COLLECT PERSONAL INFORMATION

We collect personal information in several ways:

Directly From You:

  • When you fill out forms on our website or in-store
  • When you contact us via phone, email, or in person
  • When you purchase products or services
  • When you subscribe to our newsletter or marketing communications
  • When you participate in surveys, promotions, or competitions
  • When you provide feedback or make a complaint

From Third Parties:

  • Finance Companies: If you apply for financing to purchase a trailer, we may receive information from finance providers in connection with your application
  • Payment Processors: Transaction information from our payment service providers
  • Analytics Providers: Usage data from Google Analytics and similar services
  • Social Media Platforms: If you interact with us on social media or use social media features on our website

From Publicly Available Sources:

  • Business directories and registries (such as ABN lookups)

We will only collect personal information by lawful and fair means, and not in an unreasonably intrusive way.

4. WHY WE COLLECT AND USE YOUR PERSONAL INFORMATION

We collect and use your personal information for the following purposes:

Primary Purposes:

  • Sales and Service Delivery: To process your orders, deliver products, provide after-sales service, and manage warranty claims
  • Customer Support: To respond to your enquiries, provide customer support, and handle complaints
  • Payment Processing: To process payments and prevent fraudulent transactions
  • Finance Applications: To facilitate finance applications with third-party lenders if you choose to finance your purchase
  • Legal Compliance: To comply with our legal obligations, including taxation, consumer protection, and workplace health and safety laws

Secondary Purposes (with your consent):

  • Marketing Communications: To send you promotional emails, newsletters, special offers, and information about products we think may interest you
  • Market Research: To contact you for feedback, surveys, and market research
  • Website Improvement: To analyse website usage and improve our website, products, and services
  • Personalization: To customise your experience on our website according to your preferences and interests

You can opt out of receiving marketing communications at any time by:

  • Clicking the “unsubscribe” link in our emails
  • Contacting us directly using the details in Section 14
  • Updating your preferences in your account (if applicable)

5. DISCLOSURE OF YOUR PERSONAL INFORMATION

We may disclose your personal information to third parties in the following circumstances:

Service Providers and Business Partners:

  • Payment Processors: To process credit card and other payments securely
  • IT Service Providers: For website hosting, data storage, email services, and technical support
  • Marketing Platforms: Including email marketing services (such as Mailchimp) and social media advertising platforms (such as Facebook, Google)
  • Analytics Providers: Such as Google Analytics to analyze website traffic and user behavior

Finance Companies:

If you apply for financing to purchase a trailer, we will share your personal information with finance providers solely for the purpose of processing your finance application. We will only do this with your explicit consent.

Legal and Regulatory Requirements:

We may disclose your personal information if required or authorized by law, including to:

  • Law enforcement agencies
  • Courts and tribunals
  • Regulatory authorities
  • Government departments

Business Transfers:

If we sell, merge, or reorganize our business, we may transfer your personal information to the purchaser or new entity, subject to the same privacy obligations.

With Your Consent:

We may disclose your personal information to other third parties with your express consent.

We will not sell, rent, or lease your personal information to third parties for their marketing purposes without your explicit consent.

6. OVERSEAS DISCLOSURE

We do not routinely disclose personal information to overseas recipients. However, some of our service providers (such as cloud hosting services and software providers) may store data on servers located overseas, including in:

  • United States of America
  • Singapore
  • European Union countries

When we use overseas service providers, we take reasonable steps to ensure they handle your personal information in accordance with Australian privacy standards. By providing your personal information to us, you consent to disclosure to these overseas recipients.

7. DATA QUALITY AND SECURITY

Accuracy:

We take reasonable steps to ensure that the personal information we collect, use, and disclose is accurate, complete, up-to-date, and relevant. We encourage you to contact us if any of your details change or if you believe information we hold about you is incorrect or incomplete.

Security Measures:

We are committed to protecting your personal information from misuse, interference, loss, unauthorized access, modification, or disclosure. We implement physical, technical, and administrative security measures, including:

  • Secure Storage: Personal information is stored on secure servers with restricted access
  • Encryption: Sensitive data transmitted via our website is encrypted using SSL/TLS technology
  • Access Controls: Only authorized personnel have access to personal information, on a need-to-know basis
  • Regular Security Reviews: We regularly review and update our security practices
  • Staff Training: Our staff are trained on privacy obligations and data security

Retention and Destruction:

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations (including taxation and consumer law requirements), and resolve disputes. When personal information is no longer required, we take reasonable steps to destroy or de-identify it securely.

Typical retention periods include:

  • Purchase records: 7 years (for taxation purposes)
  • Customer enquiries: 2 years
  • Marketing communications: Until you unsubscribe
  • Website usage data: 26 months (Google Analytics default)

8. COOKIES AND TRACKING TECHNOLOGIES

What Are Cookies?

A cookie is a small text file that is placed on your computer or mobile device when you visit a website. Cookies help websites remember information about your visit, which can make your next visit easier and the site more useful to you.

How We Use Cookies:

We use cookies and similar technologies on our website for the following purposes:

  • Essential Cookies: Required for the website to function properly (e.g., shopping cart, security)
  • Performance Cookies: Collect information about how visitors use our website (e.g., Google Analytics)
  • Functionality Cookies: Remember your preferences and personalize your experience
  • Advertising Cookies: Deliver relevant advertisements and track advertising campaign performance

Third-Party Cookies:

We use third-party services that may set cookies on your device, including:

  • Google Analytics: To analyze website traffic and usage patterns
  • Facebook Pixel: To measure advertising effectiveness and deliver targeted ads
  • Google Ads: To display relevant advertisements on Google and partner websites

Managing Cookies:

You can control and manage cookies through your browser settings. Most browsers allow you to:

  • View and delete cookies
  • Block third-party cookies
  • Block cookies from specific websites
  • Block all cookies
  • Delete all cookies when you close your browser

Please note that blocking or deleting cookies may impact your ability to use certain features of our website.

To opt out of Google Analytics tracking, visit: https://tools.google.com/dlpage/gaoptout

9. LINKS TO OTHER WEBSITES

Our website may contain links to third-party websites that are not operated by us. We are not responsible for the privacy practices or content of these external sites. When you leave our website, we encourage you to read the privacy policy of every website you visit.

10. YOUR RIGHTS AND CHOICES

Access to Your Personal Information:

You have the right to request access to the personal information we hold about you. To request access, please contact us using the details in Section 14. We will respond to your request within a reasonable timeframe (usually 30 days).

We may charge a reasonable fee to cover the administrative costs of providing access to your information.

Correction of Personal Information:

If you believe that the personal information we hold about you is incorrect, incomplete, or out-of-date, you have the right to request correction. We will take reasonable steps to correct the information and notify any third parties to whom we have disclosed the information (where appropriate).

If we refuse your request for correction, we will provide you with written reasons and information about how to make a complaint.

Opting Out of Marketing:

You can opt out of receiving marketing communications at any time by:

  • Clicking “unsubscribe” in our emails
  • Contacting us directly (see Section 14)
  • Updating your communication preferences

Please note that even if you opt out of marketing communications, we may still contact you regarding your purchases, customer service matters, and other non-marketing purposes.

Anonymity and Pseudonymity:

Where practicable, you have the option to interact with us anonymously or by using a pseudonym. However, in most cases (such as when making a purchase or applying for finance), we will need to identify you to provide our services.

11. DATA BREACH NOTIFICATION

In the unlikely event of a data breach that is likely to result in serious harm to you (such as identity theft or financial loss), we will:

  • Take immediate steps to contain and remediate the breach
  • Notify affected individuals as soon as practicable
  • Notify the Office of the Australian Information Commissioner (OAIC)
  • Provide information about the breach and steps you can take to protect yourself

12. PRIVACY COMPLAINTS

If you believe we have breached your privacy rights or handled your personal information inappropriately, you can make a complaint.

How to Make a Complaint:

Please submit your complaint in writing to:

  • Email: [email protected]
  • Mail: Privacy Officer, Wide Bay Trailers, 68 Mulgrave Street, Gin Gin, Queensland 4671

Your complaint should include:

  • Your contact details
  • Details of the alleged breach
  • Any relevant supporting documentation

Complaint Handling Process:

  1. We will acknowledge receipt of your complaint within 5 business days
  2. We will investigate your complaint thoroughly and fairly
  3. We will respond to your complaint within 30 days with our decision and reasons
  4. If we need more time, we will notify you and provide an expected timeframe

If You’re Not Satisfied:

If you are not satisfied with our response or we have not responded within 30 days, you have the right to make a complaint to the Office of the Australian Information Commissioner:

Office of the Australian Information Commissioner (OAIC)

13. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the “Last Updated” date at the top of this policy.

We encourage you to review this Privacy Policy periodically. If we make material changes, we will notify you by:

  • Posting a notice on our website
  • Sending you an email (if we have your email address)

Your continued use of our website or services after changes to this Privacy Policy constitutes your acceptance of the updated policy.

14. CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Wide Bay Trailers
MY SHOUT INDUSTRIES PTY LTD (ABN 50 687 658 519)

Privacy Officer: Allan Marold

This Privacy Policy was last updated on 01/10/2025.